We now have fast connections everywhere,

the likes of which, we as humans, have never experience as a collective. 

 

All forms of media have been democratized by such constant connectivity.

Anyone can access everything from everywhere in the world at anytime.

 

TV folks call it Place-Shifting and Time-Shifting.

I like to think of it as... "Home is where the device is right now."

 

FOR MARKETERS that means no more PRIME-TIME but rather MY-TIME.