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ANTICIPATED 

includes KPIs for :

  • Average Monthly Visits

  • Conversion Rates

  • Average Order Value

 

Baseline adjusted for

sales cycles ( 3, 6, 12 Month ) 

 

ACTUAL

includes KPIs for :

  • Total Goal Value

  • Cost of Marketing Capmaign

  • Total Revenue Attained

 

Baseline adjusted for

sales cycles ( 3, 6, 12 Month ) 

 

NUMBER OF ORDERS NEEDED TO BREAK EVEN
 

Cost of Marketing Campaign 

Average Order Value

 

 TRAFFIC INCREASE NEEDED FROM CURRENT LEVELS

 

Break Even orders  X  Conversion Rates

       

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